In Japan it is mass-marketed and has wide visibility particularly in the streets of Tokyo and Osaka, on television, in manga (see Paradise Kiss by Ai Yazawa for an example of gothloli inspired manga) and computer games. Outside of Japan it is still a fringe fashion although it has slowly begun to spread to other countries. Gothic Lolita, along with Cosplay and other Japanese cultural phenomena, can sometimes be seen at concerts and anime conventions throughout Europe and the United States.
The style has not yet been mass marketed outside of Japan. However, there are plenty of dedicated fans filling the gap. Gothic Lolita magazines are widely available for purchase on the internet and at Japanese bookstores, which also deal in anime and manga. Adherents in Europe and the United States often sew their own homemade Gothic Lolita outfits, sometimes offering them for sale to make up for the difficulty of acquiring them from Japan.
